The most profitable businesses aren't the ones necessarily making the most money; they are the ones losing the least

Monday, September, 2025

The most profitable businesses aren’t necessarily those making the most money; they’re the ones losing the least

In Kenya’s fast-paced business scene, everyone talks about growth, bigger sales, new branches, more customers. But here’s the uncomfortable truth: the most profitable companies aren’t necessarily those making the most money; they’re the ones losing the least.

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